GTA 6 pre-orders top $730 million estimate, 74% on PS5

Analysts estimate Grand Theft Auto 6 pre-orders have already generated more than $730 million in revenue, and about 74 percent of those orders sit on PlayStation 5.¹

That split lines up with an earlier cut from Sensor Tower. As of October 13, the firm counted 6.08 million digital pre-orders in the United States and put estimated revenue at $594 million, with 74 percent on PlayStation and 26 percent on Xbox.² The vast majority of those orders were for the $100 Ultimate Edition.² Sensor Tower’s comparison tracks digital U.S. pre-orders only and leaves boxed copies out of the sample.²

Rockstar priced the standard edition at $79.99 in the United States and the Ultimate Edition at $99.99 when digital pre-orders opened in June. UK and European tags followed at £69.99 and €79.99 for standard, and £89.99 and €99.99 for Ultimate.³ The game is due November 19 on PlayStation 5 and Xbox Series X|S, with pre-loading set to begin November 12.⁴

On volume, Sensor Tower had GTA 6 running 148 percent ahead of Call of Duty: Modern Warfare 2 (2022) at the same point before launch.² Modern Warfare 2 was among the stronger recent openers, with an $800 million opening weekend for that series.² Earlier this year, analyst first-year unit forecasts for GTA 6 ranged from 30 million to more than 50 million.²

The platform mix is the clearest signal in the book. Three-quarters of the tracked digital pre-orders are on Sony’s console with weeks still to go, and demand in the lead-up has already made PS5 Pro units hard to find at retail price.⁵ Xbox holds the remaining quarter of that digital U.S. sample.²

Outlook: the next hard numbers arrive after November 19, when pre-order estimates give way to opening sell-through and a fuller platform mix.

Our read: The $730 million headline sits on top of a mid-October U.S. digital sample already near $600 million, so the direction is steady even while the exact total remains an estimate. The 74 percent PlayStation share is the firmer takeaway: it holds from the October Sensor Tower cut through the newer figure and concentrates early dollars on one storefront. A post-launch mix that shifts once physical copies—and any later channels outside this digital U.S. frame—are counted would change the reading. Until then, the pre-order book is front-loading cash the way a franchise this size is built to, and the platform split is doing the same.

Footnotes

1. GamesRadar, “GTA 6 pre-orders have already made over $730m, analysts estimate, and 74% of them are on PS5”. Retrieved November 4, 2026. ↩

2. GamesIndustry.biz, “Sensor Tower data shows the yawning gap between GTA 6 and everything else”. Retrieved November 4, 2026. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

3. Eurogamer, “Grand Theft Auto 6 price finally revealed as $80 in the US, £70 in the UK, and €80 in Europe”. Retrieved November 4, 2026. ↩

4. The Pressed Pixel, “Earlier report: GTA 6 is a 210GB download on PlayStation 5, tracker reports (2026-10-28), citing Eurogamer”. Retrieved November 4, 2026. ↩

5. The Pressed Pixel, “Earlier report: PlayStation offers up to $400 for PS5 trade-ins via app (2026-11-03), citing ign.com”. Retrieved November 4, 2026. ↩