Phantom Blade Zero estimated at 1 million prelaunch sales, analyst says

Phantom Blade Zero has reportedly sold more than 1 million copies before its Oct. 29 release, and the number comes from an analyst, not the studio.¹

Rhys Elliott, head of market analysis at Alinea Analytics, put the figure in a social media post. He estimated 850,000 prelaunch copies on Steam and PS5, the Western launch platforms. Adding sales on Tencent’s WeGame, a PC storefront in China, pushes the total past 1 million.¹

Elliott estimated three quarters of the Western sales were on Steam. Nearly two thirds of all prelaunch sales came from China, Taiwan or Hong Kong. The game is a wuxia action title from Chinese developer S-Game and stars martial arts actor Donnie Yen.¹

Elliott also estimated $43 million in prelaunch revenue. That would place the game in the top 40 of 2026 by revenue before launch, on just two platforms, PC and PS5.¹

He tempered the talk. Phantom Blade Zero is unlikely to match the sales of 2024’s Black Myth Wukong, he said, but “it’ll sell a lot of copies this year in a crowded market.” For scale, Black Myth Wukong sold 10 million copies in its first three days and has reportedly passed 20 million.¹

None of these numbers come from S-Game or a publisher. They are one analyst’s estimates, and I’ve seen no studio statement confirming them.

IGN, which broke the story, also gave the game a 9/10 in its review.¹

Our read: A million copies before anyone has played past the first hour is the figure from the analyst. But an estimate is an estimate. I’ll wait for S-Game to put its own figure on the record. I’ll be here when it does.

Footnotes

1. IGN, “Phantom Blade Zero Looks Like a Hit Before It’s Even Come Out, With an Estimated 1 Million Prelaunch Copies Sold”. Retrieved October 28, 2026. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶