Nintendo, Xbox, Ubisoft and EA adopt accessibility game tags

Hot off the wire: six major game firms have put a shared set of accessibility tags on their storefronts and product pages.

Nintendo, Xbox, Ubisoft, Electronic Arts, Riot Games and Google have adopted the tagging process created by the Accessible Games Initiative, a project led by the Entertainment Software Association.¹ The aim is plain enough. Make it clearer which games carry the specific accessibility features a player may need.¹

There are 25 tags, split across auditory, gameplay, input and visual features.¹ A title might carry large and clear subtitles, text-to-speech, mono audio, difficulty levels, touch-only play or the option to avoid button-mashing.¹ Nintendo Life lists tags such as Narrated Menus, Full Input Remapping, Playable with Buttons Only, Save Anytime and Color Alternatives among the full set.²

Adoption is voluntary. The tags can sit beside any accessibility labeling a company already uses.¹³

Where the labels show up varies by firm. Nintendo places them in the About this Item section on a game page and offers a complete tag list players can open to pull matching titles.¹² Xbox runs an Accessibility in Games page with dropdown filters for specific tags.¹ Ubisoft has added the tags to 80 of its games on a dedicated list. EA says players can pick a game on the EA app or website and scroll to that title’s tags. Riot Games posted a page covering accessibility features in each of its games. Google’s YouTube Playables pages carry the tags under Game Info.¹

“Finding a game with the accessibility features you prefer should be straightforward,” Accessible Games Initiative executive director Daniella Decker said.¹ She framed the tags as a shared language that makes features easier to recognize and games easier to discover, and invited the rest of the industry to take part.¹

The initiative says the tags were built with input from players with disabilities and from developers, and that the set will keep being refined as feedback comes in.³ Companies do not have to join as members to use the tags; membership is open to storefronts, publishers and developers that want a hand in shaping them further.³ A PR Newswire release cast the same six-company move as a way to help players find accessibility options in popular games.⁴

An earlier Verge report from March 2025 had described the founding push, with Electronic Arts, Google, Microsoft, Nintendo of America and Ubisoft named among the first wave and other firms joining later. Implementation timing, the ESA said then, would stay company by company and voluntary.⁵

Our read: A common label set on big storefronts cuts the scavenger hunt for features that already exist. Coverage still depends on each firm tagging its own catalog, and the rollout is uneven by design. Watch how deep the filters go on day-one pages and whether more publishers pile on the same vocabulary.

The desk will keep an eye on the storefronts. That’s the job.

Footnotes

1. VGC, “Accessible Games Initiative tags adopted by Nintendo, Xbox, Ubisoft and EA, making it easier to find accessibility features”. Retrieved November 4, 2026. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰

2. Nintendo Life, “Nintendo Joins The Accessible Games Initiative, Adopting A Bunch Of New eShop Game Tags”. Retrieved November 4, 2026. ↩ ↩²

3. GamesIndustry.biz, “How the Accessible Games Initiative is helping gamers find the right games”. Retrieved November 4, 2026. ↩ ↩² ↩³

4. PR Newswire, “Six Companies Adopt the Accessible Games Initiative Tags, Helping Players Find Accessibility Features in Popular Video Games”. Retrieved November 4, 2026. ↩

5. The Verge, “Nintendo, Microsoft, and other developers will share accessibility labels about their games”. Retrieved November 4, 2026. ↩