RTX 5080 vanishes from Nvidia's store as street prices near $2,000

The RTX 5080 has disappeared from Nvidia’s GeForce Marketplace, the second flagship card to vanish from the company’s own storefront this month. The RTX 5090 went first, and the marketplace now shows no listings for either card, including the custom versions from Nvidia’s board partners.¹²

The cause, as far as anyone can tell, is memory. Graphics cards carry fast, high-performance RAM, and the shortage that has run through 2026 has hit them hard.¹ Samsung, which makes most of Nvidia’s graphics memory, said on its latest earnings call that the shortage will get worse in 2027.¹

Prices tell the same story. The 5080 launched at $999. The cheapest one IGN found at Newegg is an MSI Call of Duty edition at $1,899, and at Micro Center the cheapest is a Gigabyte Windforce at $1,979, listed as store pickup only and out of stock at every New York location.¹ Other reports have 5080 prices crossing $2,000 at US retailers, a sign that inventory had run dry, and Tom’s Hardware notes that is now more than the 5090 cost at launch.²³

The step-down cards are not spared. The RTX 5070 Ti, now the fastest card on Nvidia’s marketplace, launched at $749 in 2025 and starts at $1,299, which is more than the 5080’s launch price.¹ The RTX 5070 launched at $549 and now starts at $849.¹

A replacement may be coming, though this part is rumor. A post on ChannelGate, a site that tracks the Chinese tech supply chain, suggests Nvidia will retire the 16 GB 5080 and swap in a 24 GB version as early as December.¹ Nothing is confirmed, and it is not clear whether that card would match the long-rumored RTX 5080 Super or be a different product.² Extra VRAM (the memory sitting on the card itself) would help people running local AI models, which can outgrow a 16 GB card.² But more memory chips at today’s prices means a more expensive card.

We have seen this movie before. Rumors of mid-generation RTX 50 Super cards started late last year, then reportedly died back in February because of the shortage.¹ We also covered how the 5080 has crept toward double its launch price in Nvidia RTX 5080 now costs about $2,000.

Our read: Think of a graphics card as a board with a very hungry memory bill attached. When the memory costs that much, the card that carries the most of it gets squeezed first, and that is exactly the order we are seeing: 5090, then 5080, with the 5070 family marked up behind them. I would treat the 24 GB card as a maybe, not a plan, and expect it to cost more than the 16 GB card did at launch.

On the bench: if you need a high-end card this year, you are shopping retailers, not Nvidia’s own store, and stock can change by the day. Check the price against the $999 launch figure before you click buy, and be wary of paying a premium now for a card a pricier replacement could outclass in December.

Footnotes

1. IGN, “RTX 5080 Disappears From Nvidia’s Store as Prices Reach $2,000”. Retrieved October 30, 2026. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

2. Wccftech, “RTX 5080 Is The Next GPU To Disappear From NVIDIA’s Online Marketplace Following Reports That A 24GB VRAM Variant Is Arriving Soon”. Retrieved October 30, 2026. ↩ ↩² ↩³ ↩⁴

3. Tom’s Hardware, “Nvidia GeForce RTX 5080 prices hit $2,000, costing more than the RTX 5090 did at launch and with limited stock available — original $999 MSRP long forgotten, with prices now 2-3x higher”. Retrieved October 30, 2026. ↩