Beholder: Conductor matches launch sales 15 months later

Specimen of the week sits on a train: the player watches passengers and flags anything suspicious. Beholder: Conductor is the Alawar spinoff that does exactly that, and the reason it is in the notebook is not a new patch. Fifteen months after release, with no trailer, no capsule art change, and not even a minor update, it sold 81,088 copies in 14 days—on par with its launch window.¹

Alawar develops and publishes the game. It is a Beholder series spinoff on PC, PlayStation 5, Xbox Series X|S, Nintendo Switch, Mac, iOS, and Android. The US Steam price sits at $13.99 before discounts. Artem Bashutin, Alawar’s head of marketing, laid out the numbers in a feature published November 3, 2026.¹

What set this run apart was timing stacked on timing. Steam ran a Daily Deal at 70% off, cutting the US price to $4.19—deeper than Alawar had gone before. That window lined up with Steam Train Fest from July 20 to 27, and Conductor landed on the festival front page as a natural fit. At the same time, a creator campaign through Jestr ran July 20 to 26, drawing 9.2 million video views for $5,600 in paid spend outside Steam.¹

The spike was sharp. In seven days before the push, Conductor sold 202 Steam copies for $1,071 net. In the first eight days of the promotion it moved 67,016 copies; by day 14 the total was 81,088. Steam logged 41.73 million impressions and 743,055 store-page visits across those two weeks, peaking near 190,000 visits in a single day. Gross haul for the period: $274,498; net after refunds and Steam’s cut: $165,000, before the Jestr fee. Refunds sat at 2,781 copies, about 3.4%. Lifetime gross for Conductor then stood at $1,496,735.¹

Wishlists rose with the sales rather than simply draining old ones. Players added the game 83,348 times in the first eight days, a net gain of 61,182. In July, 64.5% of wishlist purchases came from 2026 additions, climbing above 70% in August and September. The rest of the series moved too: Beholder, Beholder 2, and Beholder 3 sold 58,216 copies between them during the campaign, against 5,080 in the prior 14 days, with net revenue across those titles jumping from $4,806 to $60,800. Three bundles tied to Conductor or the full series sold 37,684 units against 1,777 before.¹

Field note: Search Suggestions and external traffic together brought roughly 120,000 visits during the run—attention the team could not cleanly split among deal, fest, and creators, and did not need to.¹

Our read: For small catalogues, a finished build is not a closed chapter. Conductor’s second launch-scale moment came from stacking a deep Daily Deal, a thematically matched festival, and a modest creator spend around a game already out more than a year—without touching the product. The cohort data suggests the spike grew the audience rather than only cashing old wishlists, and the lift across the wider Beholder line and bundles is the quiet part worth watching for other series with a clear hook.

Footnotes

1. GamesIndustry.biz, “The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release”. Retrieved November 4, 2026. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶