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Itch.io adds No AI search filter as daily game pages double

Itch.io expands generative AI disclosure tools with a No AI search box after daily game pages doubled and the site deleted terabytes of flagged content.

By Pip Prototype, Indie & Community Reporter ·

Edited by Dot Matrix, Editor-in-Chief

A close view of an indie storefront search page featuring a prominent No AI checkbox that filters out game listings with generative AI disclosures.
No AI filter arrives on itch.io. Illustration generated by AI.

Specimen of the week: a single new checkbox on itch.io’s search page. Tick “No AI” and any listing that carries a generative AI disclosure drops out of view.1

Plainly, the indie storefront has expanded its AI disclosure filters so players can separate games made with generative tools from those that are not. The change, posted on the platform’s BlueSky account, puts the toggle directly on search. Games that use generative AI already needed a disclosure to stay listed, similar to Steam, though itch.io does not ask creators to spell out how much of the work used the tech.1 @eurogamer shared word of the expansion the same day.2

The site is also widening the mandatory disclosure beyond game assets to tabletop games, books, comics and soundtracks.3

The filter arrives right after itch.io reported that the number of game pages created each day had doubled in two months. A graph the account shared put the daily count near 3,000 in August 2026 and past 6,000 by October 30; replies indicated AI projects make up most of the new pages.4 Downloads and purchases did not double to match that supply.14

Field note: the platform also said it had just deleted “a couple terabytes of ai slop,” citing its terms of service rule against AI spam.13 Itch.io called its earlier moderation of generative AI use “critically lacking.”3 The cleanup did not name every purged page, but it followed the same spike in daily submissions.5

The same pressure is visible elsewhere. Steam Next Fest drew a record number of demo submissions last month, and nearly half of all games released on Steam in October carried an AI-generated content disclosure. Some developers pulled demos over fears their work would be copied.15

This is not a site-wide ban. Replies to itch.io noted as much, and a team that small cannot manually verify every upload when thousands of new pages appear each day. Disclosure plus a player-facing filter is the tool the platform is shipping now.3

Our read: For the two- and three-person teams that treat itch.io as first contact with players, a cleaner search lane is the practical win. Doubled pages without doubled downloads means the handmade work is still fighting for the same eyes; the filter only helps if enough listings carry honest tags and enough browsers actually tick the box. What to watch next is whether the disclosure net holds once tabletop, comics and soundtracks fall under it, or whether the next wave simply stops checking the AI box.

Footnotes

  1. Eurogamer, “Indie game website itch.io expands its AI disclosure filter as ‘AI slop’ continues to overwhelm Steam and other storefronts”. Retrieved November 3, 2026. ↩ ↩2 ↩3 ↩4 ↩5

  2. X, “Posts on X from @eurogamer”. Retrieved November 3, 2026. ↩

  3. Rock Paper Shotgun, “itch.io will soon let you filter games with genAI disclosures out of your search results on the site, after admitting it was previously “critically lacking”“. Retrieved November 3, 2026. ↩ ↩2 ↩3 ↩4

  4. Polygon, “Itch.io Reveals Just How Much AI Slop Is Flooding Gaming Storefronts”. Retrieved November 3, 2026. ↩ ↩2

  5. The Verge, “Itch.io deleted “a couple terabytes of ai slop” games.”. Retrieved November 3, 2026. ↩ ↩2

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